If there is one brand that completely understands the assignment when it comes to “it-girl” aesthetic, it’s Rhode. Hailey Bieber’s wildly successful skincare-meets-makeup empire has been on an absolute tear lately. Hot on the heels of dropping the Caffeine Reset sculpting face mask and the plumping Peptide Lip Boost, the brand is officially expanding its color cosmetics lineup—and it includes a major first for the company .
Rhode has just unveiled brand-new additions to its cult-favorite Pocket Blush and hyper-viral Peptide Lip Tint collections, perfectly timed for a fresh spring vanity update . Here is everything you need to know about the launch that is about to take over your TikTok feed.
The Big Debut: Candy Apple Red
The star of this new drop is undoubtedly the expansion of the Pocket Blush ($25) shade range . For the very first time, Rhode has introduced a true red blush to its permanent collection .
Aptly named Candy Apple, this vibrant new hue is designed to deliver that highly coveted, naturally flushed “just came in from the cold” look . Despite its intimidatingly bold appearance in the tube, the formula remains incredibly wearable for everyday use. It features a subtle, luminous infusion of gold and red pearl shimmer, ensuring it melts into the skin and provides a brightening, dewy pop to the cheeks rather than a matte, clown-like finish .
Not quite ready for bright red? The second new Pocket Blush shade, Teacup, is a gorgeous, spring-ready raspberry pink that promises to be universally flattering across a wide range of skin tones .
The Fans Have Spoken: New Lip Tints
Rhode’s Peptide Lip Tints ($20) have arguably been the brand’s biggest success story, constantly selling out within hours of restocking. For this launch, Bieber decided to let her massive community take the wheel .
The brand has introduced two new, highly requested, limited-edition shades: Sweet Pea and Pretzel . Both of these shades were actually selected directly by Rhode customers, who voted for their favorites during the early product development process . Sweet Pea offers a pearly, warm pink finish, while Pretzel leans into a shimmery, warm mauve aesthetic .
To achieve maximum dimension and that signature Hailey Bieber pout, the brand highly recommends pairing these new tints with their creamy Peptide Lip Shape liners . The warm pinky-mauve of Press ($24) and the soft neutral pink of Lift ($24) serve as the perfect, blendable bases for these new glosses .
A Fresh Face and Matching Accessories
To front this exciting new expansion, Rhode tapped Love Story actress Sarah Pidgeon as the official face of the campaign . Just as this marks the brand’s first red blush, it also serves as Pidgeon’s very first foray into the world of beauty campaigns, perfectly capturing the fresh, effortless vibe Rhode is famous for .
And of course, no Rhode launch would be complete without the accessories that made them a viral sensation. To coordinate perfectly with your new glosses, the brand has also released matching Snap-On Lip Cases ($46) and traditional Lip Cases ($38), available for iPhone models 14 through 17 .
The new Pocket Blush and Peptide Lip Tint shades are officially live and available now at rhodeskin.com. If history is any indicator, you’ll want to add these to your cart before they inevitably sell out.